According to Wikipedia, ‘The first Oojah comic strip was issued on 18 February 1919. By the early 1920s the newspaper was issuing a 4-page ‘The Oojah Paper’ supplement starting Saturday, 8 October 1921. It later became ‘The Oojah Sketch’ that ran until 23 November 1929, the 4-page section reduced to 3 pages from 29 April 1922 and 2 pages from 22 July 1922. The newspaper was The Daily Sketch. Oojah also appeared in The Sunday Herald, which later became The Illustrated Sunday Herald. In 1927 it changed its name to the Sunday Graphic, becoming the sister paper of the Daily Graphic.
This is the front page of the Oojah Sketch from 4 March 1922.